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PC World - Lawyers: Even Microsoft Confused Over Vista Marketing SearchBrowse by TopicHomeNewsHardware ReviewsSoftware ReviewsHow-ToVideosDownloadsShop & CompareCommunityBusiness CenterMagazine Subscribe & Get a Bonus CD Customer Service Find a Review Select Category Cell Phones Desktop PCs Cameras Graphics Boards Hard Drives MP3 Players Monitors Notebooks Optical Drives Printers Projectors Televisions Audio & VideoBusiness CenterCamerasCell Phones & PDAsCommunicationsComponents & UpgradingDesktop PCsDVD & Hard DrivesGaming Hardware & SoftwareHDTVLaptopsMacs & iPodsMonitorsPrintersSpyware & SecurityThe PCW Test CenterWindows Vista & XPResource CentersAsus Notebook CenterIntel Technology CenterCDW Solution CenterLenovo Laptop ShowcaseTry It FreeWhite Paper LibraryWebcast LibraryMost Popular Search TermsLaptopsiPod NanoBackupPrintersMemory TabletWirelessStorage Most Popular ProductsSharp AQUOS LC-52D62U 52" LCD HDTVCanon PIXMA MP600 All-In-One Inkjet PrinterSony Bravia KDL-40V2500 40" LCD HDTVSamsung LN-S3251D 32" LCD HDTVVizio L37 37" LCD HDTVMost Popular DownloadsSpybot Search & DestroyWindows Movie MakerAVG Anti-RootkitDVD ShrinkFree Newsletters Receive the latest reviews, how-to's, news, and more. Weekly Brief Daily Downloads Daily Technology News Go See All Newsletters WiFi FinderLocate wireless services by a specific address, city, state, country, airport, or zip code.Get Connected NowRSS FeedsGet our latest content via convenient RSS feeds.Latest NewsToday @ PC WorldSee All RSS FeedsBecome a PCW MemberJoin the community and start enjoying the benefits:Get tech advice from thousands of PC World MembersRate and recommend the latest tech productsShare your thoughts in blog and article commentsGet free excerpts and exclusive discounts on Super GuidesSigning up is free and easy.Read More About: Vista/Longhorn•VistaLawyers: Even Microsoft Confused Over Vista MarketingGregg Keizer, ComputerworldMonday, November 26, 2007 5:00 PM PSTRecommend this story?YesNoPlease Wait...A Microsoft Corp. product manager couldn't correctly explain the "Vista Capable" marketing slogan, according to recent filings in a lawsuit that claims the company misled consumers with a prerelease Vista campaign last year.The case, first filed in March by Washington state resident Diane Kelley, charged Microsoft with deceptive practices in letting PC makers slap a "Vista Capable" sticker on PCs, when "a large number" of the machines would be able to run only Vista Home Basic, the simplest version of the operating system.About two weeks ago, lawyers for Kelley requested that the lawsuit be given class-action status, which would open the plaintiff list to all U.S. residents. Last week, Microsoft opposed that move in its own filing with the federal court in Seattle.Microsoft argued that it spent considerable time and effort educating the public and providing information to its OEM hardware partners about the Vista Capable program, as well as a separate-but-related logo that labeled some PCs in late 2006 as "Premium Ready." Both programs and their associated stickers were used by Microsoft and computer makers to sell Windows XP systems in the last quarter of the year because Vista's retail release had been delayed until January, after the holiday sales season."From the inception of the WVC [Windows Vista Capable] program, Microsoft emphasized that not all Windows Vista Capable PCs were equal," Microsoft said in its Nov. 19 filing. "As Microsoft repeatedly told the public, 'premium features and advanced experiences' such as Windows Aero would require a PC labeled 'Premium Ready.' "But in a deposition taken by Kelley's lawyers that was included in their Nov. 9 brief, a Microsoft manager couldn't correctly explain what "capable" meant in the Vista marketing blitz."Capable is a statement that has an interpretation for many that, in the context of this program, a PC would be able to run any version of the Windows Vista operating system," said Mark Croft, the company's director of marketing. " 'Ready' may have [prompted] concerns that the PC would run in some improved or better way than -- than 'Capable,' therefore the word capable was deemed to be a more fitting word for this program."Actually, the Vista Capable sticker meant that the machine would not necessarily be able to run any version of Vista, but only a version. A Vista Capable machine, for example, might be able to run Vista Home Basic, the lowest-priced and least-capable version in the lineup, but not the more advanced Home Premium. (Systems also tagged with the Premium Ready sticker, however, would be able to run all versions of the operating system, including the top-end versions such as Ultimate or Home Premium.)After a 10-minute consultation with Microsoft's lawyers, Croft corrected himself. "I made the statement that ... Capable would be able to run any version of Windows Vista, whereas, in reality, our intent with Capable was that the system would be able to run a version of Windows Vista," he said. "So quite an important difference in the two -- two terms there."When Kelley's lawyers asked Croft if Microsoft had done any market research to determine if the term Vista Capable "would cause any consumer to make the very mistake that you just made," Croft acknowledged that the company had not.Last April, just weeks after Kelley filed her lawsuit, Microsoft denied that it had changed its online description of a Vista Capable PC's capabilities. "We have made no changes to how we communicated Vista Capable in the past few months, other than to make some [verb] tense changes to indicate that [Vista] had shipped," a company spokeswoman said at the time.Microsoft also disputed the contention that Vista Home Basic is, as Kelley's lawyers have argued, nothing more than "a gimmick Microsoft designed" to help computer makers unload "soon-to-be-obsolete PCs that Microsoft knew lacked the horsepower to run the 'real' Vista.""Windows Vista Home Basic represents a major advancement over Microsoft's earlier operating systems," said the company in its filing last week, listing desktop gadgets and parental controls as two features that distinguish Home Basic from the earlier XP Home.U.S. District Judge Marsha Pechman will rule on the class-action request. A date for that ruling has not been set.For more enterprise computing news, visit Computerworld. Story copyright © 2007 Computerworld Inc. All rights reserved.Recommend this story?YesNoPlease Wait...Related Searches: windows vista •microsoft vista operating system •CommentsPosting comment ...0 / 1000 max characters Related ContentIs Vista to Blame for Windows Revenue Drop?No Change in XP Plan Despite Ballmer Comment, Microsoft SaysEPA on XP, Balmer on Vista, PCW on BrowsersDon't Skip Vista, Forrester Study SaysVista Security Is Annoying by DesignMicrosoft Memos Reveal 'Vista Capable' ConcernsRelated Content Is Vista to Blame for Windows Revenue Drop? No Change in XP Plan Despite Ballmer Comment, Microsoft Says EPA on XP, Balmer on Vista, PCW on Browsers Don't Skip Vista, Forrester Study Says Vista Security Is Annoying by Design Microsoft Memos Reveal 'Vista Capable' Concerns Tags at a GlanceMicrosoft Windows Vista- Microsoft Corporation- Diane Kelley- Mark Croft- Microsoft Windows XP- Marsha Pechman- United StatesLenovo Laptop ShowcaseFind out how Lenovo laptops balance performance and portability. Visit the Lenovo Resource Center for more info...CDW Solution CenterDeliver speed and scalability in your storage systems. Find out how at the CDW Solution Center.Asus Notebook CenterUltra-fashionable thin and light notebooks with SmartLogon Face Recognition. Find out more at the Asus Resource Center. Intel Processor Technology Which Intel Processor is Right for You?Centrino, Core 2 Duo, Core 2 Quad, Core 2 Extreme? Check out the Intel Technology Center for more info...Gaming Goes Extreme...Check out ways to bring your 'A' game, every time you game with Intel technology. Check it out...Intel Gaming DownloadsDownload a free trial of Crysis and Hellgate London now! Visit the Intel Technology Center to get started. 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