raymond weil

WWD.com Archived Article Home | Log In | Register | Customer Service | Subscriptions | Free Newsletter TODAY'S PAPER FASHION RETAIL BEAUTY SPORTSWEAR EYE MEMO PAD TEXTILES ACCESSORIES FINANCIAL Friday, April 25, 2008 Select a past issue Friday 4/25/08 Thursday 4/24/08 Thursday 4/24/08 Wednesday 4/23/08 Tuesday 4/22/08 Monday 4/21/08 Friday 4/18/08 Thursday 4/17/08 Wednesday 4/16/08 Tuesday 4/15/08 Monday 4/14/08 Friday 4/11/08 Friday 4/11/08 Free Newsletter Sign up now to receive WWD Daily Headlines Special Features Fashion Scoops The List Trend Watch Trade Show Calendar CEO Summit Free White Paper Outlook from the WWD/DNR Retail/Apparel CEO Summit. Letter From: Hong Kong Reports Fall 2008 Collections Spring 2008 Collections Services WWD Archives Classified Ads FashionCareers.com More Features At Work With Scoop Calendar Denim Directory Outerwear Trends >Research >Education Directory >Fairchild Books >Fairchild Summits >Events >Fashion Dictionary More from WWD.com... WWD Scoop WWD Beauty Biz WWD Collections WWD Salon WWD Beauty Report WWD Fast WWD Accessories Giving Timepieces a Celebrity Face Thursday, April 03, 2008 By Amy Wicks A celebrity face fronting a watch brand doesn't guarantee strong sales, but it certainly doesn't hurt.Marketing budgets have swelled in recent years as brands look to actors, instead of models, for advertising campaigns. Many were quick to embrace the country's appetite for celebrity, but there are a few that are approaching it more cautiously, since the rules aren't always clear. Back to Basel Preview One of the pitfalls, for example, was highlighted during Charlize Theron's now infamous former relationship with Raymond Weil. The Oscar-winning actress signed a deal in October 2005 that stated she would only wear Weil's watches. During the contract, the actress was spotted wearing a watch from a competing brand. It was reported that Raymond Weil sued Theron for a substantial sum and the news was picked up by virtually every tabloid and media outlet with an interest in celebrity. The case is still pending in a federal court, a Weil spokesman said. The complete article you requested is available to WWD.com Archive subscribers. To continue reading this article you must be a WWD.COM subscriber. Click here to subscribe now >> Already a subscriber? Log in: SAVE MY USERNAME AND PASSWORD WWD.COM Subscription: Sign up now to get fashion industry news you need when you need it! You'll get instant access to the stories and information you need to be successful. Forgot Your Username or Password? To retrieve your password, choose the type of subscription you have below: WWD.com Subscribers | WWD Archive Subscribers Still Need Help? Frequently asked questions answered here! 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